A new way to assist your customers. Anywhere, anytime.

Get started with the Google Assistant to help your customers find answers and get things done. Now available across more than 1B devices worldwide (and counting).

Be where your users are

Be where your users are

The Google Assistant helps everyone get things done —in the home and on the go. Make sure you’re front and center when people are looking for your brand and services.

Give your brand a voice

Give your brand a voice

Digital assistants are changing the way consumers interact with businesses. Build Actions for the Google Assistant to connect directly with your users through voice.

Be part of something brilliant

Drive real business results

The Google Assistant helps users buy products, book appointments, find stores, and more. Whatever your business does, the Google Assistant can help you grow metrics that matter.

New Actions added every day

Some of the worlds favorite brands have already created Actions for the Google Assistant. See what they are doing in our Actions directory.

Case Studies

Learn tips and tricks on how to build your Action with these case studies.



Learn how Wemo provided an alternative way for users to interact with their smart devices without requiring them to pull out their smartphones or tablets.



Get the scoop on best practices for conversational design from the developers behind one of the most successful conversational games.



Learn how Android developer SongPop brought their popular music trivia game to the Google Assistant in just a few easy steps.

Get started

Ready to build? Here are some resources to help your team get up and running.

Learn the basics

An intuitive user experience starts with design and UX. Learn how to define your brand’s personality with these tips for good conversational design.

Build your Action

Check out our developer docs and our simple, code-free templates. Need additional support? Explore partners and find your perfect match.

Spread the word

Already built an Action? There are many ways to promote it. See some examples on what others have done or use Action Links to send users to try your Action.

Want to do more?

Let us know what you’ve building and sign up for the chance to be added to early access programs.

Sign up