‘Nallakeerai’ (“Farm to Consumer Pvt Ltd”) has been in existence since 2011 and has made a name for
itself in being a bridge between the farmer and the consumer. We are exclusively in the natural/traditional
We have made a ton of efforts to bring a lot of awareness in urban centers towards the benefits of natural
farming methods and consumption of quality fresh produce.
We have carefully cultivated a reputation of care & responsibility in the food space.
While initially we were into direct production, now we are also focused on procuring from our network of
farmers and supply the same (after packing, cleaning etc) to consumers through franchises and small
businesses. For this, we have also evolved a hub & spoke model. They are considering significantly
expanding their presence.
To create awareness and branding in the market, “Nallakeerai” is organizing a grand event on the 11th
and 12th of August 2018, at Chennai Trade Center. The purpose of the event is to thank the farmers
(#thanks2farmer) across the country, to recognize and motivate them for their efforts to offer healthy
produce using natural farming methods. Farmers, Eminent natural farming experts, Governing
Authorities, Businesses in this sector and Consumers at large will take part in this event. There will be a
food court consisting of traditional cooking methods and food from various heritages. All ingredients will
be supplied by us, thus making it profitable to the farmers, and acknowledged by all.