The Locals’ Guide is like chatting with a bright and credible friend.
It’s a frictionless experience that’s curated by local experts which allows users to access information and be inspired, quickly. From a content perspective, The Locals’ Guide promises to open up a world of possibilities with information about the best events and activities in the user’s local area that’s always fresh, and always relevant.
It is a real, genuine and authentic conversation, while understanding the need to stay busy on the weekends. It is pared back, but remains aspirational, bright, friendly and provides a helping hand.