Ada is a conversation virtual assistant that helps you provide customers with fast, straightforward and accurate answers to their questions. By automating responses to common inquiries, Ada assistant reduces the burden on your agents and the risk of disruption during peak times. This lets your agents focus on complex use cases – not repetitive responses – and helps customers resolve issues day or night. Ada is more than a chatbot. It knows when to search for an answer from a knowledge base, when to ask for clarity and when to direct users to a human.