Crucial talks helps people understand what drives them and others. Much of this work is based on theories and concepts from social identity theory, self-categorization theory, organizational culture, communication, and storytelling. Humans are social creatures, and are the only social creatures that can fabricate reality. This makes us flexible, capable, and strong. www.crucialtalks.com Social Identity, safety, leadership, communication, organizational culture, culture change, employee development, teamwork, collaboration, conflict resolution, intergroup relationships, and esprit de corps.