The Idea
The Idea is an entertaining podcast that looks at creative thinking in advertising and marketing. We discuss the issues around the ideas that win customers' hearts and minds. We explore how commercial creative thinking is done, how it is changing and how it affects all of us. And we debate the vital questions with some of the sharpest people in the business. Because at the heart of every great brand and every great ad is a great idea. Source: http://theidea.libsyn.com/rss
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