Do your employees feel engaged and empowered to impact customer perceptions? How is your brand perception different from your employee perception? How do your employees perceive your customers? For 20+ years, master magician Kostya Kimlat has used the centuries-old secrets of magic to shape the perceptions of his audiences. Now, he's revealing those secrets so that business audiences can learn to step into the minds of their customers, clients, and coworkers. To Think Like a Magician™, it's not about deception—it's about perception.